Top Secret: Selling Weapons of Mass Protection

I’m delighted to have a piece published on Work Stew about my first job after business school.

Work Stew

By Jan Devereux

JanDevereuxTwenty-five years ago I had what I jokingly referred to as “a very absorbing job” working as an associate brand manager for a market-leading consumer product sold in grocery and drug stores in over 100 countries. My brand’s name, like “Kleenex” (but not), had become synonymous with the product itself, so much so that our corporate legal department dictated that every single use of the brand name, from print ads to packaging to coupons, be followed by the registered trademark symbol. Headquartered just outside New York City, the Fortune 500 company, long ranked in the top five for its return on equity, was spending about $12 million annually in the U.S. alone to advertise a product that was already a household name in several languages, albeit one that proved a conversation stopper every time someone asked me where I worked.

By all rights, I had every reason…

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